A recent survey has revealed that free Wi-Fi is the make it or break it factor in hotel booking. The survey asked travelers to dish on their favorite in-room and hotel perks. The guests reported that free Wi-Fi is a must when choosing a hotel room and that this amenity overwhelmingly factored into the decision on which hotel to book. Thirty-eight percent of travelers reported that free Wi-Fi played a part in their decision as a “must” to stay at a specific hotel, 35 percent reported it is the simple amenity they want to see more in hotels, with 31 percent wishing it would become a standard in all hotels. This survey was conducted by hotels.com® last year.
“Given the explosion of mobile use in the past few years, it is no surprise that travelers are requiring free and fast Wi-Fi,” said Taylor L. Cole, APR, director of public relations and social media for hotels.com. “Many guests never travel without their tablets, smartphones and laptops. It’s as intuitive as packing a toothbrush. Guests use these items in their rooms to plan activities for the next day. We are also seeing an uptick in mobile booking the day of a stay. Guests are creating their trips while on-the-go with Tonight’s Local Deals on our site and the hotels.com mobile apps, which feature exclusive mobile deals – it is only natural that they’d want to stay connected while in their hotel rooms.”
Hotel Le ROI is a luxury hotel in New Delhi that provides Internet service in all the rooms.
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